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Exhibition dates and venue:
28-29 November 2018
Astana, Republic of Kazakhstan,
KORME Exhibition Centre, Dostyk Street 3
We invite you to work with associations, scientific-research and educational organisations, transportation and logistics companies, Kazakhstan and overseas companies and specialists in the development and application of information and analytical transportation systems and road management subsystems, specialists in communications and telecommunications, manufacturers of technology and equipment, overseas companies and their representative offices in the Republic of Kazakhstan, international experts and associations.
Please send your proposals to the exhibition organisational committee
Exhibition working time
Exhibition assembly: 25-26 November 2018
Participant arrival: 27 November, from 09.00 until 18.00
28 November - 09.00 – 18.00
29 November - 09.00 – 18.00
30 November from 09.00 until 20.00
Participants who have ordered and paid for a standard exhibition site, should be provided with a standard stand. Participants may set up their exhibits on 27 November, from 09.00 until 18.00.
Individual developers and participants who have ordered undeveloped exhibition sites may assemble and set up their exhibits on 25 November from 9.00 until 20.00.
Participants transporting machinery and equipment into the pavilion may set up on the first day of exhibition assembly (25 November 2018).
Machinery and equipment may be brought into the exhibition centre open site on 27 November 2018.
Unfortunately, (or maybe, luckily) the current crisis is not the first. Many of us still remember the last one. What has practice shown us? When times are hard some companies stop taking part in exhibitions, some keep on, and others actually start participating. All in all, the general number of exhibition participants tends to fall.
Having said that, statistics show that the number of “quality” exhibition visitors, such as executives, employees with the authority to make decisions and specialists – actually grows during a crisis! Why?
A crisis makes us want to receive information first hand, make and maintain personal business contacts, compare and select actual proposals and products.
People take part in exhibitions to assess the current situation, keep up to date with events, check what state market players are in, and find a foothold for making the correct decisions.
Somebody loses a long-term supplier and looks for a replacement; somebody considers choices or positioning and chooses a product from a different pricing segment, and somebody, “just in case” looks for an alternative to what they’re currently using.
Exhibitions attract the most interested clients and those with the greatest potential. They spend their time and money on visiting exhibitions, actively looking for and collecting information, making a conscious decision to visit specific stands and show an interest in particular goods or services. Evidently, they are most receptive to what’s on offer from stand holders.
Exhibitions attract the most financially stable clients. Research published by the company Continental Exhibitions shows that exhibition visitors spend far more than those who do not take part in exhibitions.
What does all this mean? Against a backdrop of falling stand numbers and a rise in visitor numbers, the benefits of participating in exhibitions have improved.
Crises have a knack of “resetting” relationships, which is why it is possible to attract clients who in other circumstances would not consider working with that particular company.
At the same time, the risk of losing long-term clients also grows. According to an Incomm Center for Research & Sales Training (USA) survey, 91% of visitors regard a company’s absence from an exhibition as an “alarm signal”.
During times of crisis, clients more than ever need to have a sense of certainty about the company they work with. It’s no secret that many clients value a company’s annual participation in industry exhibitions as an indicator of success and stability. An exhibition is an excellent opportunity to show that you can be trusted, imbue confidence in clients and prove that it’s safer to weather the storm together.
So, the fundamental answer to the question “Is it worth participating in exhibitions during a crisis?” is clear – yes, it is. How, is a different matter. Here are some recommendations that will help you reduce costs and improve the effectiveness of your participation in exhibitions.
How to reduce exhibition participation expenses.
Reserve your site and order the services you require as early as possible. By doing so you can benefit from better terms and reduced costs. The same is true of reserving hotels and tickets if you’re travelling to an event.
Try to find a compromise solution for your stand so it looks presentable, but costs less. There are many interesting options available from construction companies.
If you have a small site, you can buy a collapsible mobile stand that you can use in the future. It will reflect the style of your company better than a standard stand and pay for itself relatively quickly (practice has shown 5-7 exhibitions).
Reduce the volume of advertising or promotional materials by giving away catalogues and booklets to only those who actually ask for them. You can provide anyone else with electronic information.
How to improve your performance at an exhibition.
Look at an exhibition as a project with pre-exhibition, exhibition and post-exhibition stages (see the articles* “How to choose an exhibition”, “How to budget for an exhibition”, “How to choose an exhibition location” and “When to start preparing for an exhibition. Planning an exhibition project”).
Treat participating in an exhibition not as “a necessary waste of money”, but as a tool for making sales and resolving business objectives (see the articles* “The value of exhibitions” and “What stops exhibitors from generating more from exhibitions?”).
Make your exhibition objectives as concrete as possible, measurable in terms of quality and quantity (see the article* “How to set exhibition objectives”).
Hold your own pre-exhibition advertising campaign, send out invitations to your stand in advance and arrange meetings with clients at your stand. Use every possibility offered by the organisers to announce your participation in an exhibition (see the article* “How to create a foundation for success at an exhibition. Pre-exhibition advertising campaign”, “Exhibition advertising, marketing and sponsorship opportunities”).
Define your target audience clearly and provide information to visitors in their “language of choice”.
Make your stand attractive for visitors and easy to use for staff (see the article* “How to choose a contractor to plan and build an exhibition stand”, “How to organise exhibition stand space”, “How to attract visitors to an exhibition stand”, “How to best present a product at an exhibition stand” and “How to make an exhibition stand “talk”. Stand text design”).
Research has shown that 80% of exhibition results depend on staff. Train and use your best employees (see the articles* “Who do you need at an exhibition? Exhibition team”, “Rules for managing an exhibition stand. How to improve exhibition staff performance”, “Model contact with exhibition visitors. Stages and objectives” and “How to establish contact with visitors”).
Train your staff. You can find detailed information on the training course “Effective exhibition performance. How to turn visitors into clients” at the website www.expoeffect.ru or by requesting it from the email address email@example.com.
Organise a system to record contacts with exhibition visitors. Make sure any contacts made are well sorted (see the article* “How to record and process exhibition contacts”).
Ensure you assess the results of exhibition activities well (see the article* “How to assess the effectiveness of exhibition participation”).
Analyse exhibition experience and note any factors affecting the result so as to get the best out of future exhibitions.
* You can request copies of all of these articles by sending an email to firstname.lastname@example.org with a note “articles for exhibitors”.
It is clear that for many the issue of enhancing investments really is important, particularly in exhibition activities. It’s no secret that participating in exhibitions is not cheap, but if you do it correctly, the return can significantly exceed the investment.
How participation in an exhibition pays off.
To start with, divide your estimated exhibition budget by average sales, which will give you the number of sales you need to make to recoup your investment. For example:
The cost of participating in an exhibition is 1.000.000 Roubles: An average sale = 150.000 Roubles, which is approximately 7 sales.
Think about how realistic this is, given that hundreds (even thousands) of people in your target audience could take part in an exhibition.
Who ever said that recouping an exhibition is outside the realms of possibility? You just need to attract far more clients! And you have a number of opportunities to do that.
And how about repeat sales and “cradle-to-the-grave clients”? Think about how much money clients bring if they are long term.
Calculate how much you spend organising and holding meetings with long-term and potential clients; especially those from other towns and countries. Work out your travel, accommodation and entertainment expenses. Clients normally travel to meet you at exhibitions at their own cost.
Estimate the material benefit you get from saving time and funds in building client relationships.
Furthermore, it is worth remembering the benefits from resolving short-term and long-term production, marketing, advertising, image and communication objectives (see the article “The value of exhibitions”).
I have written a number of times, and am doing so again, that practice shows that contact with one visitor may recoup the cost of participating in an exhibition over time (or sometimes immediately!). So, allocate the funds and take part in exhibitions!
- All stand creation questions are resolved through the Exhibition manager (STINEX LLP);
- All exhibition stand elements, including furniture, carpets, and electrical equipment belong to the exhibition developer –Exhibition Company “Fair Expo LLP”;
- Once an exhibition has ended, stands should be returned to the organisers in their original state, i.e. advertising posters, with remaining tape and assembly tape should be removed. All glue spots should be cleaned.
It shall be forbidden to:
- change stand configuration and assembly units without qualified help;
- move any equipment from one stand to another without qualified help;
- interfere in stand electrical equipment without qualified help;
- interfere with any support or any items related to electrical equipment, including power rails;
- fix exhibits, advertising and information boards and other items to any exhibition stand elements using nails, bolts, self-tapping screws, clamps and others.
A participant who has ordered an undeveloped exhibition site or developed its own stand may place an order with any independent accredited developer authorised to work in the KORME Exhibition Centre from the General Developer Fair Expo LLP at least 10 days before the start of assembly.
Accreditation documents and information on the cost of accreditation can be received from the General Developer:
Exhibition Company “Fair Expo” LLP
Tel/fax: (7172) 57 63 42, +7 701 388 11 41
Ceiling height -10 m;
Maximum development height – 7 m;
Door sizes at the KORME Exhibition Hall:
- Hall А – 4 exits: size of each exit: width 5.8 m х height 3.2 m
- Hall В - 3 exits: size of each exit: width 5.8 m х height 3.2 m
- Gates in Hall В (from the goods’ entrance): width 4.6 m х height 5.0 m
- Large gates (KORME entrance) – quantity -2 gates: 1 gate - width 5.2 m х height 6.0 m, 2nd gates - width 7.0 m х height 6.0 m
- Loading gates - quantity -2: width 7.0 m х height 3.0 m
- From the gallery to Hall В approach: width 2.15 m х height 3.0 m